Images: Marvel Studios/Disney
April 15, 2025
A new Marvel movie, The Fantastic Four: First Steps, is set to arrive in July, and fans are already invested in its marketing campaign. Earlier this month, the film’s Instagram account uploaded a promo poster, and people have been reacting.
On the subreddit r/marvelstudios commenters praised the poster’s minimalistic design and color scheme. (“The art for this movie has been [to] die for. Man. Whoever is doing this graphic design should be proud,” read one comment.)
The retro-futuristic design features only two colors: sky blue and white. Overlapping figure fours surround white silhouettes of Mr. Fantastic, Invisible Woman, Human Torch, and the Thing standing in the middle of the title-less poster, which includes only basic details about the release date (July 25) and the studio (Marvel, of course).
The design is distinct in a world full of “floating head” movie posters (and a far cry from the Fantastic Four’s other, more provocative promotional poster). It calls to mind the art of Saul Bass, one of history’s most famous graphic designers.
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